The British Music Embassy has finalized their shows for the 2011 SXSW line up at downtown Austin's Latitude 30, located at 512 San Jancinto Blvd. With regionally focused events all day and British brands hosting SXSW showcases in the evening, the project will return for a 4th year to highlight the UK's brightest new acts!The now completed schedule kicks off on Monday, March 14th with
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